Benjamin Beil is a professor for media studies and digital culture at the Department of Media Culture and Theater at the University of Cologne. Gundolf S. Freyermuth is a writer, media producer, and co-founder of the Cologne Game Lab of the Technical University Cologne (in 2010, together with Prof. Björn Bartholdy). Hanns Christian Schmidt is a professor for Game Design at Macromedia University for Applied Sciences (Cologne) and a research assistant at the Institute of Media Culture and Theater at the University of Cologne.