The study of management consultants acceptance of Web analytics technology provided important findings for organizational strategic IT management, management consulting industry, IT solutions vendors, and academia on the phenomenon of technology acceptance in organizational settings. The research study furnished the theoretical framework and recommendations for future research studies to further investigate Web Analytics Technology Acceptance and Usage.

Amofa Kennedy has gained 12 years of technology system management and leadership experience at IBM global manufacturing in Rochester, Minnesota. As an adjunct professor at Grand Canyon University, Dr. Amofa teaches courses in the Master of Science in Psychology and also manages an insurance and financial agency. He has great passion for research.