Datis Khajeheian is an assistant professor of media management in University of Tehran (Iran). He has served as a visiting lecturer in the Center for Communication, Media and Information Technologies in Aalborg University of Denmark as well as at the Stuttgart media University of Germany. He has a PhD in Media Management and an M.A in Entrepreneurship with a specialty in New Venture Creation. Focused on media entrepreneurship as his main area of interest, Datis is head of the special interest group of "Emerging Media Markets" in the European Media Management Association (EMMA) and founding editor-in-chief of 'Journal of Media Management and Entrepreneurship'(JMME). He has authored numerous articles in English and Persian and has served in editorial roles of several academic journals. Mike Friedrichsen is a professor of media economics and media innovation at the Stuttgart Media University and Founding Director at the Berlin University of Digital Sciences. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research. His main research interests are Media Management and Media Economics, Digital Communication, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and in leads several Networking Organizations. He is author and editor of several books and has also published in different journals. WilfriedMödingeris a professor of marketing and management in Stuttgart Media University. In 2008, he founded the Institute of Sustainable Leadership at the Steinbeis University of Berlin with a Management Executive Board for Sustainable Management and Sustainable Leadership. He also holds numerous international professorships including:Faculty member of IBR, School of Executive Management, SteinbeisHochschule Berlin, Focusing on Marketing in the MBA program in Eastern Europe;Visiting professor at the Universidad de las America, Puebla, Mexico;Visiting Professor at Welingkar Management Institute, Mumbai, India;Assoc. Professor at DaVinci Institute, Johannesburg, South Africa; Prof. Dr. WilfriedMödinger is accredited in Bonn (FIBAA) at the International Foundation of the leading associations of the German, Austrian and Swiss economies.